Each year at the Churer Fest, the Alpine Beard competition is held. It's a bit of an odd one as festivals go - and certainly one I've not heard of elsewhere!
Strict regulations apply to the beards, which have to be entirely natural, which are marked in a variety of categories by several judges.
To be honest, I'm not sure what to make of the Alpine Beard Festival - I've never seen one before. But some of the beards are as impressive as the costumes.
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Mark Sukhija is a travel and wine blogger, photographer, tourism researcher, hat-touting, white-shirt-wearing, New Zealand fantatic and eclipse chaser. Aside from at least annual visits to New Zealand, Mark has seen eclipses in South Australia (2002), Libya (2006), China (2009) and Queensland (2012). After twelve years in Switzerland, Mark moved back to London in 2012. You can follow Mark on Twitter or Facebook